✦ 2026 Media Kit

Your trusted shopping bestie for moms everywhere

@EverydaywithSteph · mommyandmecollective.com

Steph — The Mommy & Me Collective — is the source moms trust for real value on kids, baby, home & lifestyle: across the major retailers, a live always-on storefront, and proven paid amplification. Not just an influencer — a community leader.

Let's Work Together →
🛒
$30M+
Tracked Sales (GMV) · 2025–26
🔗
6.3M+
Tracked Link Clicks
📊
11%+
Sales Conversion · 2025–26
📣
1.6M
Reach Driven via Paid Amplification
Reach & Traffic

Real numbers. Real buyers.

Her conversion climbed from 10.4% to 11%+ across $30M+ in tracked retail GMV — multiples over the 1–2% affiliate norm.

🛍️
Across Major Retailers
$30M+
Retail Sales Driven (GMV) · 2025–26
6.3M+
Tracked Clicks · 2025–26
350K+
Orders *
348K+
Items Sold *
$71
Avg Order Value
11%+
Sales Conversion

*Order and item counts each reflect a single retail platform.

Newsletter

A weekly newsletter moms actually open.

Steph's storytelling newsletter lands in an engaged, opted-in inbox every week. Today it's pure story — open to one integrated sponsor.

Recent issues of Steph's weekly storytelling newsletter
11,823
Subscribers
33.2%
Avg Open Rate · 90 days
43%
Top Send Open Rate
~Weekly
Send Cadence
✉️
Solo newsletter sponsorship — one brand, woven in.
Instead of banner ads, Steph integrates a single sponsor into her weekly story — authentic placement in a high-attention inbox. Limited to one brand per send.
What Converts

Categories her audience shops.

Her audience shops consistently across a wide range of categories — these are the top performers driving her tracked sales.

Pets & Supplies
Top Category
High-volume · strong repeat purchase
Toys & Games
Top Category
Seasonal, birthday & gifting power category
Patio & Garden
High Volume
Strong seasonal & outdoor-living demand
Baby & Kids Apparel
High Volume
Retail-first audience · strong units & AOV
Electronics
Top 10
Deal-driven, high-ticket conversions
Beauty
Fast-Growing
Ulta & lifestyle brands · rising fast
Brand Opportunity

Demand already in motion.

These are categories her audience already buys weekly — with no brand partner attached yet.

$3.2M+
Category GMV open to new brand partnerships · 2026 year-to-date
Grocery & Snacks
$2.6M+
Snacks, beverages, frozen, dairy — weekly-purchase volume
Household Essentials
$211K+
Paper, cleaning & home consumables
Health & Wellness
$170K+
OTC, supplements & everyday wellness
Baby Consumables
$148K+
Diapers, wipes & infant nutrition
Categories she has no brand partner in yet — built for CPG and consumables brands.
Always-On Storefront

A live storefront built from real sales.*

Beyond posts, Steph runs a continuously-updating shoppable destination — her hand-picked recommendations alongside what's actually selling right now.

  • 🔄
    Refreshed continuously
    "Trending Now" and "Top Sellers" auto-update from live click and sales data — the storefront is never stale.
  • 🛒
    Multi-retailer in one place
    Top retailers side by side, every item deep-linked and fully tracked — shoppers buy where they already shop.
  • 🎯
    Curated by intent
    Products grouped into themed collections shoppers are actively searching for — seasonal play, organization, character picks & more.
View the Live Storefront →
shop.mommyandmecollective.com
The Mommy & Me Collective · Top Finds
What's Trending Now
Updated continuously from live performance data
Jellyfish Squishy
#1 Seller
$14.99
Owala Bottle
#3 Seller
$44.99
CoComelon Water Table
Top Click
$49.99
Pokemon TCG
#2 Seller
$68.90
KPOP Bedding
Trending
$31.72
Ninja SLUSHi
Trending
$259
Live Curated Collections
Themed, shoppable collections built from what her audience is buying — refreshed by season and trend.
🔥 Trending Now ⭐ Top Sellers 💦 Backyard Splash & Summer Play 🏊 Pools, Slides & Water Fun 🤸 Backyard Bounce & Outdoor Play 🫧 Squishy, Sensory & Fidget Finds 🎮 Pokémon, Mario & Character Picks 🌱 Garden & Landscaping Refresh 🥤 Tumblers, Bottles & Lunch Gear 💇 Haircare & Everyday Essentials 📦 Storage, Carts & Cabinets 🍳 Kitchen Prep & Household Helpers 🪑 Patio Lounge & Outdoor Living ☀️ Sunscreen & Summer Self-Care
🎁
Your product, featured where moms shop.
Your product drops into the collections moms are already shopping — tracked end to end.

*The live storefront is a demo preview, preparing to launch in Q3 2026 — not yet driving traffic.

The Audience

Who's actually buying.

Steph's audience is value-driven moms who share links, tag friends, and keep coming back — to shop what's new and engage with the community.

👩‍👦
Moms of young kids
Core audience is parents of babies through elementary-age kids. Smart shopping is part of their weekly routine — not an impulse.
🏷️
Value-first shoppers
This audience responds to clearance, price drops, and genuine value — and they act on it. The same paid click-through above proves it on cold audiences too.
📲
High-trust community
A loyal community that shops on Steph's word across Facebook and beyond — a high-trust channel brands can't reach without her.
🔁
Avid shoppers
10,731 tracked links shared across her platforms drove 4.4M+ clicks in six months — avid shoppers responding to a high volume of recommendations.
What they're shopping for
  • Kids toys & games — seasonal, birthday, and gifting
  • Baby essentials — gear, clothing, feeding
  • Summer & outdoor play — pools, splash, backyard
  • Clearance & price drops — time-sensitive savings
  • Home, storage & organization — everyday upgrades
  • Beauty & self-care — Ulta, lifestyle brands
  • Household essentials — grocery, restock staples
Her Story

Get to know Steph.

Before the numbers, there's a why. ShopYourLikes profiled Steph's journey — from mom and community builder to one of the most trusted shopping voices for moms.

Browse her LTK →
Partnership Options

Built for ongoing partnership.

Steph's priority is long-term brand relationships — ongoing content, community sharing, and paid amplification, month over month.

✦ Flagship · Always-On
An ongoing partnership, not a one-off.
The most effective way brands can work with Steph: a recurring monthly engagement that combines all three formats below into one compounding system — consistent presence in front of her buyers, not a single post. Steph only partners with brands she'd genuinely use or buy herself — she won't promote what she can't stand behind — and directs all creative and narrative for her audience.
Every partnership is built from three formats:
01
🛍️
Sponsored Collection or Product Post
A sponsored collection or single product post on Steph's live shopping page, plus an organic post shared across her Facebook community — every click and sale attributed.
Tracked: clicks, orders & attributed sales
02
✉️
Solo Newsletter + IG Story & Reel
A paid solo feature woven into her weekly storytelling newsletter, amplified with an Instagram Story and a Reel — one brand, multiple high-attention touchpoints in a single push.
Formats: newsletter · Story · Reel
03
📣
Ad-Spend Amplification
Managed paid budget that boosts your top-performing posts and collections to cold, high-intent audiences — extending reach far beyond her community with creative that already converts.
Built on proven paid creative
Custom pricing, scoped to your goals — packages mix, match & compound.
Also available: content licensing & whitelisting for your own paid ads.
Brand Partnerships

Ready to put your product in front of buyers — not browsers?

From a single post to an always-on partnership — let's talk about what fits your brand.

Managed by
EchoTribe — Creator Commerce Agency
✉ kelly@echotribe.ai Get in Touch
Responding to brand inquiries within 24–48 hours
FTC-compliant disclosure on every partnership.

All figures from live platform data across 2025–2026; reporting period noted per metric.